the unique features of a farmers market

Social Life at the Market

Apart from the obvious contrast of being able to purchase organic, locally-grown food at the Athens Farmers Market, shopping at the market also differs from shopping at supermarket chains in that it allows for enriched social interaction. Many shoppers make their way to the market every Wednesday or Saturday to enjoy a more personal transaction at what has come to be a community connection place. After all, when was the last time you spoke with the farmer who grew the salad greens you were buying at Kroger?

Social Service at the Market

As mentioned in my first post, the market also maintains several social service programs. Various vendors accept WIC coupons and food stamps. There is also a Seniors Farmers Market Nutrition Program and low-income individuals that shop at the market using subsidy money.

One of the hallmark social service programs featured at the Athens Farmers Market is the Community Food Initiatives (CFI) donation stations located among the vendors' stalls. Market patrons can donate purchased items to the CFI stations to then be taken to local food banks. The program has proven to be very successful in promoting healthier lifestyles and stimulating the local economy.



Still to come: following a farmer from the fields to the market AND following a customer from the market to their kitchen.